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About Abercrombie & Fitch
Abercrombie & Fitch (A&F) is an upscale American retailer that focuses on upscale casual wear for young consumers, and is headquartered in New Albany, Ohio, a suburb of Columbus. It has over 300 locations in the United States, and is expanding internationally. The company operates two offshoot brands: Abercrombie Kids and Hollister Co., in addition to two brands, Ruehl No.925 and Gilly Hicks, that closed in early 2010 and 2015, respectively.
Abercrombie & Fitch is notable for using "brand representatives" (previously called "models") for store customer service. Its main competitors are Aéropostale and American Eagle Outfitters. Its younger subsidiary, Abercrombie Kids, competes with Aéropostale's P.S., and American Eagle Outfitters's 77kids. Abercrombie & Fitch has been the subject of controversies including allegations of discrimination, preadult sexualized ad campaigns, and promoting an elitist attitude on the basis of looks or social status.